By Jim Parker, Vice President, DFA Australia Limited

In early February, strategists at a global investment bank were becoming alarmed at political events in Europe, the sequestration “crisis” in the US Congress, and what they saw as an unseemly rush into equities. The word went out to their clients to put a tactical alert on stock investing for the next one to six months. A month later, however, the bank strategists decided to reverse course. The problems in Europe, they now discerned, were not systemic, and the likelihood was that continuing easy monetary policy would support investor sentiment globally.

As a result, the experts told clients to cautiously re-enter the market over a number of months.
That’s a shame for the clients, because at time of writing, the Global MSCI was up by 8.6% in US dollar terms this calendar year. The US S&P 500 was up 10.7%, the FTSE-100 9.9%, and Australia’s S&P/ASX 300 10.7% in local currency terms. The investment bank was not alone in changing its view. In December 2011, the veteran US newsletter writer Richard Russell, author of the Dow Theory Letters, told his clients in unequivocal terms to “get out of stocks.” “I believe we’re going to see a brutal stock market that will shock the Fed and the bulls and the public—and all who insist on remaining in this bear market,” he said.

But 15 months later, Russell has changed his tune, telling his clients to buy stocks after a rally that has taken the broad US market to more than double the levels prevailing at its bottom in March 2009. “Yes, I know that this market is uncorrected during its long rise from the 2009 low, and I know that there are risks in buying an uncorrected advance that is becoming uncomfortably long in the tooth, but my suggestion is that my subscribers should take a chance (after all, Columbus took a chance),” Russell said in March 2013.3

This sort of commentary isn’t just happening in the US. In Australia, one of the most recognized market gurus, writer Alan Kohler, issued an ominous warning to his subscribers in a regular note in December 2011:

“The conditions are in place for a panic sell-off,” he said. “It is not certain that it will happen … but the risk is now such that you must take action. I will be significantly reducing my already reduced exposure to equities, possibly to zero.”4

Explaining his mistake later, Kohler said he had not foreseen the extent to which central banks would continue to pump cheap money into the financial system. That’s all very well. But the fact is anyone who followed his advice and went to term deposits missed a rally in the Australian share market of more than 20%.

Providing reliable investment advice based on macro- economic, technical, and political news is a tough gig. Having once worked for a newspaper, this writer knows well the dangers of splashing a front page story about markets that events overtake. After a bleak session on Wall Street one Thursday, the Australian paper I worked on covered Friday’s local session and then went forward in the Saturday edition with a doom-laden headline, trusting that US markets would stay down overnight.

Unfortunately, for us at least, Wall Street bounced back on Friday, recovering all of the previous day’s losses and more. Our Saturday splash, along the lines of “No Respite from the Bears,” now looked a trifle silly, if not plain wrong. For the everyday investor, the lesson is that the closer you are to media and market noise, the harder it is for you to pay attention to the bigger picture.
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